"A modern boys clothing store without the usual rules"
As a mum to a feisty 4 year old boy I longed for clothes that matched his personality;
I wanted bold prints, bright colours and definitely no footballs or tractors.
I was sick of dark brown and navy blue and I was completely fed up of rails and rails of gorgeous girls clothes and then just one rail for the boys.
I wanted options and wanted it all in one place!
So here we are -
Welcome to Hero!