"A modern boys clothing store without the usual rules"

As a mum to a feisty 5 year old boy I longed for clothes that matched his personality; 

I wanted bold prints, bright colours and definitely no footballs or tractors.

I was sick of dark brown and navy blue and I was completely fed up of rails and rails of gorgeous girls clothes and then just one rail for the boys. 

I wanted options and wanted it all in one place!

So here we are -

Welcome to Hero!


"little boys are just heroes in disguise"