Terms, Conditions and Privacy


Hero is committed to protecting your privacy online. We are also committed to providing you with the best experience we can at www.heroboys.co.uk

Please read the following privacy policy, which forms part of the terms for the website. This will help you to understand how your personal information will be treated by us.

The website is owned and controlled by the company, who also controls the use of all personal information collected from users of the website. In this privacy policy references to, "we", "us" and "our" are references to the company and references to "you" and "your" are references to you or the relevant user of the website.


This privacy policy sets out how we use personal information that we may obtain from or about you. By registering on the website to use the services offered by the company or by using the website generally, you agree to this use.


We collect personal information in different ways from different parts of our website.

You may be asked to give us information including your contact details such as your name and email address and you may be asked for other information such as your credit card details. We will also request your postal address to allow us to send any products bought on this website.

We may also collect information using cookies (see paragraph below).


We may use cookies to track and record your preferences and activity on our website.

A cookie is an element of data that a website can send to your browser, which may then store it on your system. Cookies allow us to tailor the website to match your interests and preferences better and understand who has visited which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Depending on the type of cookie we use, cookies also allow us to make our website more user friendly, for example, permanent cookies allow us to save your log in details so that you do not have to re-enter them every time you visit our website. If you wish, you can usually adjust your browser so that your computer does not accept cookies. If you do this, you may not be able to access certain areas of the website. Alternatively you can adjust your browser to tell you when a website tries to put a cookie on your computer.

Please remember, cookies do not contain confidential information such as your contact details or credit card details. We do not exchange cookies with any third party websites or external data suppliers.

If we use cookies, we would only keep them for the duration of your visit to our website, except where you register as referred to above.

Your browser also generates other information, including your internet protocol address ("IP address"). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our web sites. We do not use your IP address to identify you personally.

We may also collect cookies and IP addresses for system administration and to report aggregate non-personalised information to our business contacts, sponsors or advertisers (such as anonymous statistics related to the take up or use of services, or to patterns of browsing).


If any other websites have links from our website they may from time to time collect personal information about you when you access or utilise those links. We do not control the collection or use of such information, and the practices of those websites are not covered by this privacy policy.


We do not store credit card details.

We do not share customer details with any third parties unless you have authorised us to do so.

The main reasons we collect personal information from you is to enable you purchase products from the website, enable you to register on, and use, the website, to keep you informed about activity on your account and regular updates regarding the website and the services/ functions it provides and provide you with a customised experience on the website. Any information we collect will be used by us strictly in accordance with current data protection legislation and this privacy policy. We will store the information we collect from you and hold it on our computers or otherwise.

When you place an order on the website, we may need to use the information you provide to us to verify your identity. If we are unable to verify your identity on the basis of the information you provide to us then we may ask you to provide further personal information if you wish to proceed with the request.

We may supplement the information you provide to us with information obtained from third parties.

Subject to obtaining your consent where legally required:

we may use the information we collect from you for marketing purposes;

we may contact you for such marketing purposes by email, text message and other electronic messages.

If you ever wish to stop receiving communications from us, you will have the option to unsubscribe from such communications (usually at the bottom of the page/message containing the communication). You can also unsubscribe from receiving communications by logging in and choosing the relevant option on the website.


We do not sell, rent, or trade your personal information with others, unless you have given us permission to do so. If we intend to sell, rent or trade such information, you will be notified prior to the collection of that information. If you do not want your information to be shared with third parties, you will be able to prevent your information being shared by choosing the appropriate options when you register on the website. These options can be updated by you at any time by logging in and choosing the relevant option on the website.

Other than as mentioned above, we may also share your information:

with employees and agents of the Company to administer your account or in relation to services provided to you by the Company now or in the future;

With anyone who may take over the operation of the website or who may purchase any or all of our assets/Hero including your personal information;

if we believe in good faith that such action is necessary to: (1) comply with the law or with legal process; (2) protect and defend the Company's rights and property; (3) protect against misuse or unauthorised use of the Company's network; or (4) protect the personal safety or property of the Company's staff or the public.

If you want to object to any use we make of your personal information please contact us in accordance with paragraph 13 below.


To protect our customers and us from fraud and theft, we may pass on information we obtain from making identity checks and other information in our customer records, to other organisations involved in fraud prevention and detection, to use in the same way.


We endeavour to take all reasonable steps to protect the privacy of your personal information, however, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and transacting over the internet, and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.


We may modify our privacy policy from time to time at our discretion.


If you have any comments or queries in connection with our Privacy Policy, please contact us at info@heroboys.co.uk


Goods purchased from Hero are not for resale.

All these terms and conditions will apply between you and "Hero". These terms and conditions do not affect your statutory rights.

All prices shown are inclusive of VAT where applicable but exclude delivery charges - details of postage costs are shown in the "Shipping and Returns" section at the bottom of the home page.


Most orders will be delivered within 3 / 5 working days depending on which postage option you choose and whilst we will endeavor to keep to to these time limits, occasionally deliveries could take up to 7 / 10 working days. International deliveries can take up to 18 working days. Hero is not liable to pay any export duties for goods sent outside the EU this will be the responsibility of the purchaser. 

Hero will not be liable or responsible for any failure to perform,or delay in performance of any of our obligations under a Contract that is caused by events outside our reasonable control including Acts of God, fire, flood, severe weather, explosion, war, act of terrorism, industrial dispute or acts of local or central Government or other competent authorities. This does not affect your statutory rights.

Any missing or lost orders must be reported to us within 10 days of order. 

I think that covers it - phew.